Friday, September 16, 2005

PDC Bloggers

Every year Microsoft runs an event called the PDC (Professional Developer's Conference, which is a crucial aspect of their communication programme for developers. Developers are a very important community for Microsoft as the more applications which take advantage of the Microsoft platform, the more money MS makes from the core technologies and the greater the company's hold over the desktop. The real challenge, therefore, is to reach out as much as possible to widest audience, something which a physical conference, itself, can't do. PDC Bloggers is a very interested experiment in extending the reach. MS has set up some infrastructure so that attendees can blog the event in real time and reach a potentially huge audience at the same time. Worth a look. And worth thinking about for our events...
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