Technology that changes business and changes society
Wednesday, June 21, 2006
UGC to bite back?
Robert Scoble, the Microsoft blogger who is leaving Microsoft to join a vodcasting start up, writes about "the screwing of the Long Tail" by which he means all the companies that are making advertising dollars from user generated content. Is there a chance that these users will combine and rise up and create a new model in which they combine and keep most of the money they collectively generate themselves? He thinks there's a chance.