Sunday, December 03, 2006

Scoop boosts case for online first at Telegraph

The Telegraph, which has been going through a rough time reorganising its news room to meet the challenges of the networked world, has been given shot in the arm by its scoop on Michael Grade's defection to ITV. Jeff Jaris reports on a telephone conversation with Ed Roussel, head of online at the Telegraph.

Roussel said the Grade story was a model for how it should work on a new platform that can cut across all media and tools: The story went online at 9:50 p.m. and in no time, they put up audio and video and more content, forcing those competitors listed above to attribute the news to the Telegraph. Roussel said there is no more debate about putting stories online first.

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