Technorati Tags: blogs
Tuesday, July 31, 2007
Thursday, July 26, 2007
Try, just for a day, to stop using this word. You'll be amazed at how differently you think about the world. Web users become people looking for information.
Application users become employees trying to get stuff done. Users of your Web site become customers....User-generated media becomes amateur media.
Technorati Tags: online
Saturday, July 14, 2007
Thursday, July 12, 2007
1. it's got to be funny
2. it's got to be authentic
3. it's got to be original
4. it's got to connect with the product.
Can our marketing people do this, I ask myself?
The company plans to increase its online audience and profitability through this streamlining of online and print editorial teams, and increased use of the web and mobile services to attract a younger demographic, which is less receptive to print.Murdoch's Damascene conversion is now complete.
The old media certainties are no more. In a world where print journalists have become podcasters, video-on-demand has replaced the video cassette, and two-year-old new media start-ups sell for $1.65bn, it is apt there should be a changing of the guard in the MediaGuardian 100. So this year we ripped up the list and started again with the help of several new members on our panel of judges. Out of the list go the likes of Radio 4 controller Mark Damazer and Daily Express editor Peter Hill, in come the vanguard of the social networking revolution - YouTube founders Chad Hurley and Steven Chen, MySpace chief executive Chris DeWolfe, and Bebo's Michael Birch. Nearly half of this year's list are new entries.
Tuesday, July 10, 2007
Technorati Tags: tools
Saturday, July 07, 2007
Friday, July 06, 2007
AOP reports that the government intends to push more recruitment advertising of Government positions online. Press will still be used, according to the report, but ads will be smaller and will direct applicants to Government websites. There is a silver lining of sorts for print publishers; apparently the moves will apply to senior jobs only as the view is that not everyone who might apply for lowly jobs have access to the internet.
Steve Rubel posts the news that social networks (blogs and other places consumers produce content) are set to be a huge business - $1bn this year and $4.3bn by 2011 says eMarketer. He says this won't be without its problems:
1. consumers won't continue to do this for free
2. ad blocking technology will get better and make monitisation harder (the new Camino browser for the Mac has it built in, for instance) will continue to improve, he says.
I agree with 2 but I think the propositions will simply become better and more compelling - we are really in the infancy of effective online brand marketing.
I don't agree with 1. It seems to me that there is a basic human urge to communicate which has been unleased by the new technology and I don't think the desire to share the spoils will weigh much against this background.
Thursday, July 05, 2007
You have 2 cows. You give one to your neighbour.
You have 2 cows. The State takes both and gives you some milk.
You have 2 cows. The State takes both and sells you some milk.
You have 2 cows. The State takes both and shoots you.
You have 2 cows. The State takes both, shoots one, milks the other, and then throws the
You have two cows. You sell one and buy a bull. Your herd multiplies, and the economy grows. You sell them and retire on the income.
You have two giraffes. The government requires you to take harmonica lessons
You have two cows. You sell one, and force the other to produce the milk of four cows. Later, you hire a consultant to analyse why the cow has dropped dead.
ENRON VENTURE CAPITALISM
You have two cows. You sell three of them to your publicly listed company, using letters of credit opened by your brother-in-law at the bank, then execute a
debt/equity swap with an associated general offer so that you get all four cows back, with a tax exemption for five cows. The milk rights of the six cows are transferred via an intermediary to a Cayman Island Company secretly owned by the majority shareholder who sells the rights to all seven cows back to our listed company. The annual report says the company owns eight cows, with an option on one more. You sell one cow to buy a new president of the United States, leaving you with nine cows. No balance sheet provided with the release. The public then buys your bull.
THE ANDERSEN MODEL
You have two cows. You shred them.
You have two cows. You go on strike, organise a riot, and block the roads, because you want three cows.
You have two cows. You redesign them so they are one-tenth the size of an ordinary cow and produce twenty times the milk. You then create a clever cow cartoon image called 'Cowkimon' and market it worldwide.
You have two cows. You re-engineer them so they live for 100 years, eat once a month, and milk themselves.
You have two cows, but you don't know where they are. You decide to have lunch.
You have two cows. You count them and learn you have five cows. You count them again and learn you have 42 cows. You count them again and learn you have 2 cows. You stop counting cows and open another bottle of vodka.
You have 5000 cows. None of them belong to you. You charge the owners for storing them.
You have two cows. You have 300 people milking them. You claim that you have full employment, and high bovine productivity. You arrest the newsman who reported the real situation.
You have two cows. You worship them.
You have two cows. Both are mad.
Everyone thinks you have lots of cows. You tell them that you have none. No-one believes you, so they bomb the **** out of you and invade your
country. You still have no cows, but at least now you are part of a Democracy....
NEW ZEALAND CAPITALISM
You have two cows. The one on the left looks very attractive.
You have two cows. Business seems pretty good. You close the office and go for a few beers to celebrate
Technorati Tags: humour
1. Don't give up - keep insisting you are still aggressive and innovative, not that you are now a big, staid company so that's that.
2. Focus. Keep the key players - the magnets who the other good people want to be around
3. Clean house. Get rid of the mediocre people and the people who joined in the good times because they were the good times.
4. Promote your best people
5. Simplify and clarify the organisational structure
6. Take out layers - especially at the top.
So, there you are....
Wednesday, July 04, 2007
Yahoo! has applied for a patent for its new SmartAds that deliver display ads to people across the web based on their demographics or behaviours. SearchEngineLand reports that the idea is to take templates containing advertiser-generated content (logos, copy, graphics) and assemble them dynamically depending on who's seeing the ads.
Following its acquisition by Google, FeedBurner has announced that previously paid-for services will now be free. The first off the blocks are FeedBurner Pro (using your own domain for feeds instead of their's) and TotalStats (detailed and granular feed stats).
So says Carat in its latest advertising forecast which is predicting growth of 4.1% growth for 2007 and 3.9% next year. Almost all of which will be driven by the growth of online, reports the AOP story.
A post from Jeff Jarvis came to mind when I heard the excellent news that BBC correspondent Alan Johnston had been released in Gaza. In this post Jeff reported on a BBC report on its own impartiality. It emphasised both the legal obligtion for impartiality and the moral imperative. There are 12 principles listed but this one sets the tone:
Impartiality is and should remain the hallmark of the BBC as the leading provider of information and entertainment in the United Kingdom, and as a pre-eminent broadcaster internationally. It is a legal requirement, but it should also be a source of pride.
What doesn't quite gel, though, is the BBC's own reporting of the kidnapping. Every morning on the Today Programme there has been a news item about some aspect of Alan Johnston's plight. It was heart-warming to see the BBC mobilize on behalf of a colleague, but hardly "impartial". In this morning's story about the release Today mentioned in passing the five British hostages held in Baghdad since late May. I'm ashamed to say I'd forgotten about them.
Tuesday, July 03, 2007
However, there are counter arguments which suggest that Facebook's "walled-garden" approach will limit its growth. Jeff Jarvis argues back: there are big differences between AOL's attempts to wall us in and Facebook's attempts to wall others out, he says. Time will tell.
Four words Steve Rubel says many journalists have trouble saying, he believes. Not so Jim Hopkins of USA Today. Steve recounts how he responded to a link asking him to fill out a survey seeking his iPhone buying intentions. From then on the enterprising journalist enlisted readers to help develop his story with first hand accounts and pictures. He gets full marks from Mr Rubel.
Among the acres of newsprint, virtual and physical, devoted to Apple's iPhone, this homage stands out:
This device, portrayed as a harmless product of science, is obviously designed to introduce our children to witchcraft and sorcery.
The Crisis in Darfur project uses Google Earth to organise information about the humanitarian crisis in one of Africa's blighted spots in a very effective way. Makes you wonder what other, perhaps less emotionally challenging, data sets might not find a better way of expressing themselves in the Google Earth metaverse. Wired has the story.
And seperately, Wired writes about the impact Google Maps has had: "Google maps is changing the way we see the world", no less.