Sunday, January 20, 2008

Meeting the challenge of publishing in 2008

Publishing 2.0 provides its own advice for media companies wanting to thrive in 2008:
1. Networks are the new distribution channels
2. People are more powerful than institutions
3. The best content comes from many sources
4. Search still rules
5. Advertising must create value.

I won't go into each one here, but they are well argued and well worth a read.

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