Saturday, March 28, 2009

The thought behind Amazon's reviews

A great article from The Silicon Valley Insider uncovers the secrets of Amazon's approach to customer reviews. How do you make sure the most useful reviews bubble to top? And how do you make it easy to see the negative and neutral reviews, as well as the good ones? These are the questions Amazon wrestled with an the post shows how elegantly Amazon came up with a solution. Worth a read.

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