Techcrunch has an interesting piece about a job ad seeking a "Twitter Expert" in Greenwich Village, New York. The job ad, in Craigslist, explains how the applicant should apply:
1) Email me two tweets. The first should be about your experience. The second should by why you’re perfect for this job. If you exceed twitter’s allotted character count, you’re done.
2) Email me your Twitter name in link form (e.g. http://www.twitter.com/YOURNAME)
3) Tell me how many followers you have and how many people you follow.
4) Tell me who’s the best person you follow and why (in tweet form).
5) Tell me what’s the best way to get more followers (in tweet form).
6) Specific salary requirement.
They haven't asked for a CV or a letter explaining qualifications or relevant experience. Instead they've gone right to the heart of the issue. If you can apply convincingly then there's a very good chance you are perfect for the job.
I often think we should be recruiting our new journalists the same way. After all, we know what we are looking for these days - the ability to blog, to communicate two-way, to build a following - why not just limit ourselves to the evidence. We probably need a reference or two just to satisfy ourselves that the potential recruit isn't a mass-murderer, but apart from that the evidence should speak for itself.
And think how much easier it was for the recruiter to assess all those job ads - total size 600 characters each applicant!