She lists a number of benefits including:
- Helping the audience focus
- The audience gets more content
- Audience members get questions answered on the fly
- The audience members can connect with each other
What that means is, correctly, still to be determined. We do know it’ll involve video, still photography, print stories and a lot of updates for the Web. We know I’ll have a laptop and an aircard, will file most of my stories from my car and coffee shops, and will aim to be in the office as little as possible.He says his stated goal will be have one originally generated story a day, be it in words, video, audio or some combination.
Every day I’ll solicit story ideas from my readers via comments on the blog. At the end of the day, I’ll post their story ideas in poll form, and my readers will vote on which one they want me to cover tomorrow. And that’s the one I’ll do.The new tools available to journalists - from laptops, Blackberries and Flip video, to Moveable Type, Twitter and Flickr - make possible a dramatic re-invention of the profession. It is only a pity that there are so few actively engaged in pushing the boundaries so far.
I've just read an interesting post by Koka Sexton which details five ways to grow a local blog. There has been a lot of agonised debate about the role (and economic future) of local newspapers so it was interesting to see one person using modern social technology to such good effect. It's worth a read, but the headlines are:
It would be interesting to see a version of this for b2b niches - many of the approaches would transfer well.
Google SVP Jonathan Rosenberg wrote a lengthy essay which celebrated Google's role in making the world's information accessible. He's now made it publicly available (with suitable edits, he says).
One section spoke of the role of newspapers in this information and technology-rich world. It's worth repeating as is creates a vision for what should be possible in a modern news organisation which was properly focussed on its readers.
The experience of consuming news on the web today fails to take full advantage of the power of technology. It doesn't understand what users want in order to give them what they need. When I go to a site like the New York Times or the San Jose Mercury, it should know what I am interested in and what has changed since my last visit. If I read the story on the US stimulus package only six hours ago, then just show me the updates the reporter has filed since then (and the most interesting responses from readers, bloggers, or other sources). If Thomas Friedman has filed a column since I last checked, tell me that on the front page. Beyond that, present to me a front page rich with interesting content selected by smart editors, customized based on my reading habits (tracked with my permission). Browsing a newspaper is rewarding and serendipitous, and doing it online should be even better. This will not by itself solve the newspapers' business problems, but our heritage suggests that creating a superior user experience is the best place to start.
Quite a challenge for content-obsessed news organisations, but one which is worth taking up.
Facebook has created a storm of comment around it's change of ts & cs. Techcrunch illustrates the problems of data ownership in social networks perfectly in a post on the subject. Describing the argument of Facebook founder Mark Zuckerberg, Techcrunch writes:
Essentially, he says that the issues are not so cut and dry. When you share your data with someone else, whether it be an email or a photo, it becomes their data as well. You cannot normally rescind data you share with other people in an e-mail. So why should a social network be any different?
But as Techcrunch points out that is tantamount to saying "trust us" - something which becomes harder and harder to do.
Steve Rubel, Edelman's "Director of Insights" (great title) has produced a sensible white paper of five digital trends to watch in 2009. They are:
Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service
Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits
Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search
I spent part of the weekend updating the sales records and mailing list of my other half and talented artist Gail Brodholt. In the past I've kept this on Excel spreadsheets which are very good for mail-merging.
This time round, though, I thought I would experiment with Google Docs. The formatting and spreadsheet functionality is definitely not as fully-developed as Excel, but I discovered Gadgets - one which displays all her past sales on a world map - brilliant! - and one which adds a layer of sophisticated analysis so that we can see how much comes from Art Fairs as opposed to galleries etc.
The other really interesting possibility is the addition of a form, which Google Docs makes a breeze. Once this is emailed to a mobile phone there is now a simple way to update this spreadsheet from anywhere. And anyone can do it.
All this is possible because Google has a powerful platform which it can plug together to offer really powerful possibilities.
Last week there were reports that Google was looking to allow downloading of HD video from YouTube. As it has the Checkout payment platform, it has not only a business model, but the means to make it stick.
The power is in the platform.
Interesting editorial in the FT about the changing role of Private Equity in a world where easy, cheap debt is much harder to find and where the old tactics of cost reduction and sell-on no longer look tenable. Worth a read.