YouTube Adds Downloads

Mashable reports that YouTube will be adding a download option to some videos, which will include the option to add payments via the Google Checkout service. This opens up the possiblity, notes Mashable, that YouTube could become a competitor to iTunes, especially in the mobile space. Interesting.

Separately, Google has pulled out of selling radio ads, a decision which follows an earlier pull-out from print ad sales. Digital all the way, then…

Google diy display advertising

This one passed me by – Google is offering diy display advertising. Simply select a template, customise it with your words and images, choose your targets and you’re ready to go – on the Google Content Network which is “1 million sites reaching over 75% of unique internet users in more than 20 languages and over 100 countries.” And, as Google says, if you already have your own display ads, don’t worry: “AdWords accepts image, Flash, video and other supported ad formats.”

Why haven’t content owners made it this simple to develop and traffic ads?

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Advice on web business models

There’s a great post by Fred Wilson, a New York-based VC, who writes about internet business models. He says the obsession with revenue isn’t the only – or even the best – way for internet start ups to build success. Focussing on costs can be more rewarding, since valuations are based on future profit streams. He cites Craig’s List as a great case of lean business with great margins – perhaps $100m of revenue and only 30 employees. The risk always is that firms become tempted to grow ever larger and this is what causes the real problems.

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