4 hour work week

I’m reading a very thought-provoking book called The 4-Hour Work Week, by Tim Ferris,. This was prompted by several recent blog posts from, among others Jeff Jarvis and Robert Scoble. I couldn’t put my thoughts better than Scoble:

Tim Ferriss’ book, the 4-hour Workweek, is getting me to look at my life differently. I already do some of what he suggests but the book really is a great way to evaluate what you’re doing. Even if the book is full of stuff you’ll never use, it does get you to sit down and look at life differently. The book is great, I’ve already recommended it to several people and it sure does challenge you to make sure you’re moving your life in a direction that’s good for you, not just for everyone else.

It’s quite Californian, but great for thinking outside the box.

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Women dominant online

The AOP reports that young women are the dominant demographic online.

Women aged 18-34 are the most prevalent demographic group, accounting for 18 per cent of all active online Britons, and more than one-fifth of all UK computer time, according to Nielsen//NetRatings.

The 18-34 year old bracket including men and women accounts for 32 per cent of all active online Britons, said Nielsen.

Users aged 18-34 year old spend the most time online, the research company found, spending around 60 hours a month on their computer, compared with under 18 year olds which spend around 16 hours.

Nielsen also reported that, contrary to conventional wisdom, there are 1.7 times more 50+ year olds than children under 18 active on the internet, and one in four Britons online is at least 50 years old.

The overall UK internet population is split almost equally between males (51.5 per cent) and females.

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Scoble on Engadget’s misadventure

Ex-Microsoft blogger (how he must hate that sobriquet) Robert Scoble posts sympathetically about Engadget. The tech blog posted a story about Apple iPhone and OS X delays which purported to come from an official Apple corporate email circular. Sadly for the blog, the email turned out to be a fake, Apple’s PR department was slow off the mark, and the shares took a dive before the record way straightened. Still, the humility shown by Engadget does stand out – would that all misreporting was treated as seriously by the perpetrators.

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