Apple gets serious about content

Apple’s acquisition of Texture looks like a pretty shrewd move against the back-drop of “fake news” and worries about social media network enabled “bubbles”. Whether the company can turn Texture, which offers monthly subscriptions for unlimited content for hundreds of participating media, into a text version of iTunes remains to be seen. But having Apple, which does not have advertising as its principal business model, pushing quality paid-for content is an interesting and healthy development.