All posts by Jim Muttram

Social networks – the future of media?

Social networks will define media consumption in the future – or so says Dan Scheinman, senior vice president of Cisco Systems’ Media Solutions Group. Though it may sound like an activity relegated to high school and college kids, social networking is going to be the avenue for marketers and media companies to reach consumers and enterprise customers alike, Scheinman said.

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Common sense about naming

Forrester analyst Josh Bernoff has some sensible advice for those developing software or delivering internet based content – stop calling your customers “users”.

Try, just for a day, to stop using this word. You’ll be amazed at how differently you think about the world. Web users become people looking for information.
Application users become employees trying to get stuff done. Users of your Web site become customers….User-generated media becomes amateur media.

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