Emap has acquired Torcello Publishing, which publishes the online-only Infrastructure Journal, for GBP 20 ($40) million as it looks to ramp up its portfolio of construction titles. That portfolio already includes such exciting names as Construction News, Ground Engineering and New Civil Engineer. Infrastructure Journal ceased trading in print some years ago.
All posts by Jim Muttram
Facebook still not for sale
Facebook will do over $100m in revenue this year and “is not interested in selling” according to a PaidContent piece.
Technorati Tags: social media
Blog from the top
Reuters CEO Tom Glocer is blogging from inside the prestigious Allen & Co Sun Valley Conference in Idaho. Nothing too remarkable in the posts, but more remarkable in who’s posting. Incidentally it looks to me that Glocer has chosen to blog on Community Server, the same platform we are using on FlightGlobal and FWI to host our forums. I like the “Roller” function. You can also see pictures of Glocer with all sorts of famous people – The Queen, Vladamir Putin, Tony Blair, Nelson Mandela and Ehud Ulmert, the Israeli prime minister.
You Tube marketing
Charlene Li of Forrester has an interesting post on the effective use of YouTube as a marketing vehicle. It’s very powerful, but there are a few tips:
1. it’s got to be funny
2. it’s got to be authentic
3. it’s got to be original
4. it’s got to connect with the product.
Can our marketing people do this, I ask myself?
Scoble on the advertising revolution
Robert Scoble has some thoughts about the changing balance of power between the contributors and the medium. Why can’t he charge for access to his Facebook friends list, he asks? Good question.
Technorati Tags: advertising, social media
More newsroom mergers
News International’s Daily and Sunday newspaper and online teams are to merge, reports the AOP.
The company plans to increase its online audience and profitability through this streamlining of online and print editorial teams, and increased use of the web and mobile services to attract a younger demographic, which is less receptive to print.
Murdoch’s Damascene conversion is now complete.
Technorati Tags: media, newspapers, organisation
Extending the power of maps
Google has launched Maplets, widgets that anyone can make to mash up data (say, airports or cheap petrol stations) with Google Maps and then share them with anyone.
Measure or die
More on the problem of measurement in a Web 2.0 world from Jeff Jarvis. Problem is, he says, if it’s not measured then advertisers won’t buy it and that would be bad for innovation. He lists maps, widgets and RSS feeds as some example of place where people are spending their time, but which aren’t getting the credit for it.
Technorati Tags: advertising, metrics
MediaGuardian Top 100
The Guardian has published its seventh annual Top 100 most powerful people in media (registration needed) – though one of the listings (Facebook at number 100) is a site not a person. Eric Schmidt, Google ceo tops the list, followed by Rupert Murdoch, Mark Thompson, BBC DG, Michael Grade, famous TV mogul and new boss of ITV and James Murdoch, ceo of Sky.
The old media certainties are no more. In a world where print journalists have become podcasters, video-on-demand has replaced the video cassette, and two-year-old new media start-ups sell for $1.65bn, it is apt there should be a changing of the guard in the MediaGuardian 100. So this year we ripped up the list and started again with the help of several new members on our panel of judges. Out of the list go the likes of Radio 4 controller Mark Damazer and Daily Express editor Peter Hill, in come the vanguard of the social networking revolution – YouTube founders Chad Hurley and Steven Chen, MySpace chief executive Chris DeWolfe, and Bebo’s Michael Birch. Nearly half of this year’s list are new entries.
Google to move on Exchange?
EWeek sees the latest Google acquisition of security firm Postini as evidence that it is gearing itself up to challege Exchange in the corporate email space.
Technorati Tags: tools