Looking to find out what editors-in-chief of the world’s newspapers think about the rapidly changing media landscape? Best practices in integrating your paper’s print and online operations? How about involving your readers in the news process? What about this social media phenomenon on which younger generations seem fixated? And what do actual editors think of their newspaper in this time of rapid change (see Newsroom Barometer)?
Technorati Tags: journalism, newspapers, online, research
Publishing 2.0 provides its own advice for media companies wanting to thrive in 2008:
1. Networks are the new distribution channels
2. People are more powerful than institutions
3. The best content comes from many sources
4. Search still rules
5. Advertising must create value.
I won’t go into each one here, but they are well argued and well worth a read.
Jeff Javis on the Flickr Commons project which aims to identify and tag Library of Congress images. This is exactly what we are hoping to do with the vast Flight archive. If the audience are able to add the value, I firmly believe they will.
Technorati Tags: online, creative commons
Jeff Jarvis blogs about a recent trip to the Guardian where David Muir, CEO of WPP’s The Channel says online advertising in the UK is now at 25% (far ahead of the U.S.). He predicts it will surpass TV — and all other media — next year, but he cautioned that 79% of that online advertising goes to search.
Technorati Tags: advertising, predictions
Chris Brogan posts up his thoughts about how to run successful meetings. First point, he says, is that there are bascially three types of meetings: announcement meetings; status meetings; and brainstorming meetings. It is important to know which you are running at the outset. Another key takeaway: “Brevity is your friend. Meetings over 1/2 hour are evil.”
Technorati Tags: tips
Jeff Jarvis on the inexorable slide of the local newspaper companies, who, he argues, have abandoned the small local advertisers and followed the large ones, only to find their market share slide in favour of the internet pure plays. A message here for b2b?
Technorati Tags: advertising, media, newspapers
Will open source Hadoop “cloud computing” software unthrone Google? Read on here.
paidContent.org reports that the Economist is working on a new social networking site for “incredibly bright and influential” people to commune together. This is despite the inconclusive end of its Red Stripe Project.
Technorati Tags: social media
The FTC which regulates all things media in the US has finally given permission for Google to acquire ad network DoubleClick. Google’s own take on the decision is here.
Technorati Tags: advertising, Google, m&a
Google has launched a competitor to Wikipedia. Called Knol or Knols – we’re not quite sure – it features articles (or “knols” – units of knowledge – written by a single author but voted upon by readers. Lifehacker points out that, now Wikipedia makes up the top result in such a large proportion of searches, it was inevitable that Google would want some of the traffic for itself. The Google account on the Official Google Blog, is here.