Category Archives: Uncategorized

Whose top in online news?

PaidContent has the details of the spat between the major newspaper sites in the UK over who is the biggest. The Electronic Telegraph is currently running a campaign claiming that it is the number one “quality” newspaper site – citing Hitwise data to prove it. The Guardian, which uses Nielsen/Netratings data, says that proves Guardian Unlimited is number one (although both are behind the tabloids according to Comscore). Simon Waldman of the Guardian then goes on to post in great detail about metrics. All of which just serves to raise the argument yet again as to what precisely is the best way to measure audience online.

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Yahoo! Answers sponsored questions

Steve Rubel reports on Yahoo! Answers decision to start carrying “sponsored questions” – advertising by another name. The reaction, he says, has mostly been positive from users who recognise that free services need to be commercially supported somehow. However, he says, as the company moves to commericalise its other communities – work is already underway at Flickr – there are risks of consumer alienation. One to watch.

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A new paradigm for news?

Jeff Jarvis airs a new rule for journalists: “cover what you do best; link to the rest”.

In the rearchitecture of news, what needs to happen is that people are driven to the best coverage, not the 87th version of the same coverage. This will work for publications and news organizations. It will also work for individuals; this is how a lone reporter’s work (and reputation) can surface.

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