Stevel Rubel reports that big advertisers are insisting on independent 3rd party traffic audits using sites like Hitwise or ComScore and that by 2008 they will want auditing of ad serving technology being used.
Stevel Rubel reports that big advertisers are insisting on independent 3rd party traffic audits using sites like Hitwise or ComScore and that by 2008 they will want auditing of ad serving technology being used.