All posts by Jim Muttram

Blogging from an iPhone

I haven’t used my iPhone to blog yet so I thought I would give it a go. I can’t find any authoring tools so I’m using the basic WYSIWYG editor on Blogger itself. One funny thing: it wouldn’t let me enter text except in the HTML box – although that seems to be working OK. The autocorrect is working on the key board too – which is a good thing as the iPhone soft key board takes some getting used to!

Google’s competitor to Wikipedia

Google has launched a competitor to Wikipedia. Called Knol or Knols – we’re not quite sure – it features articles (or “knols” – units of knowledge – written by a single author but voted upon by readers. Lifehacker points out that, now Wikipedia makes up the top result in such a large proportion of searches, it was inevitable that Google would want some of the traffic for itself. The Google account on the Official Google Blog, is here.

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P.O.S.T. for social success

Forrester analyst Josh Bernoff has come up with a new acronym to help companies navigate the world of social technologies. POST stands for People, Objectives, Strategy and Technology.

People: don’t start a social strategy until you know the capabilities of your audience;

Objectives: pick one – listending to customers, or talking to them, for instance

Strategy: what will be different when you have finished?

Technology: what’s appropriate – a wiki, a blog, a hundred blogs?

Read on here to learn more…

 

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EMAP to concentrate on b2b

PaidContent has announced that Emap will sell its consumer magazines and radio divisions to H. Bauer for £1.14 billion, and that from now on it will focus itself on b2b.

Emap will keep its business-to-business publishing division and will now “be a focused B2B business”. It bought retail and food online industry news source Planet Retail for £23 million in August and the Infrastructure Journal online construction news publisher Torcello Publishing for £20 million in July.
Despite having been seen as the most lucrative part of the business, latest half-year earnings showed the division’s revenue was flat, with operating profit down seven percent.

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