Forrester analyst Josh Bernoff has come up with a new acronym to help companies navigate the world of social technologies. POST stands for People, Objectives, Strategy and Technology.
People: don’t start a social strategy until you know the capabilities of your audience;
Objectives: pick one – listending to customers, or talking to them, for instance
Strategy: what will be different when you have finished?
Technology: what’s appropriate – a wiki, a blog, a hundred blogs?