P.O.S.T. for social success

Forrester analyst Josh Bernoff has come up with a new acronym to help companies navigate the world of social technologies. POST stands for People, Objectives, Strategy and Technology.

People: don’t start a social strategy until you know the capabilities of your audience;

Objectives: pick one – listending to customers, or talking to them, for instance

Strategy: what will be different when you have finished?

Technology: what’s appropriate – a wiki, a blog, a hundred blogs?

Read on here to learn more…


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