Hill & Knowlton, the PR giant, has announced an effort to get the firm blogging.
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Credibility in blogging and journalism
Between the Lines has an interesting discussion of fact-checking and its relationship to the debate about the difference between bloggers and journalists.
Berners-Lee on the read/write web
The BBC reports that Tim Berners Lee, the father of the internet, believes blogs are closer than anything else to his original vision of a read/write web.
Steve Rubel reveals his 4-hour a day blogging playbook
BlogWrite for CEOs has a post on how Steve Rubel, the author of the Micro Persuasion blog, one of the largest on the web, fits in prolific posting with his day job as a PR.
If Bloggers Had Been Around Throughout History
If Bloggers Had Been Around Throughout History is a light-hearted attempt to assess the impact that bloggers would have had if they had been around at various key moments of history – bit of a US bias, but quite amusing none-the-less.
Fast Company Now
Fast Company Now is the blog from Fast Company Magazine – one example of traditional media in the blogsphere.
A blog doesn’t need a clever name
A blog doesn’t need a clever name is actually a very good example of what a blog can be. It is wide-ranging in its subject matter, the posts tend to be short – though sometimes they can be longer – and they are very full of links. This is the critical thing: a blog is a comment on what others are saying and doing and point to other places. “A blog doesn’t need a clever name” gives a really good sense of the original spirit of the blog.
RBI’s blogging experiment
RBI has launched BizBuzzMedia, a blog platform which allows journalists in RBI-UK to try out the blogging process. The EG Blog is a good example to start with. Its main contributor is Adam Tinworth, who is an established blogger with a very successful blog of his own.
Starting point
A good place to start is Technorati or Bloglines which are specialist search engines which track blogs. Browse both sites and see what you can find. The “most popular” sections are a good starting point.
Questions to think about…
Karl has suggested that the final presentation cover the following:
1. What are the main opportunities for RBI – either for individual magazines/websites/markets or for RBI as a whole?
2. What benefits could RBI get (e.g. increased web traffic, new user revenue, new advertiser offerings . . .) from these opportunities?
3. What are RBI’s main strengths – and weaknesses?
4. Where in your view is RBI now?
5. Where should RBI aim to be?
6. What should RBI do?
7. What should editors do?
It would be a good idea to start to consider these things now….