A blog doesn’t need a clever name is actually a very good example of what a blog can be. It is wide-ranging in its subject matter, the posts tend to be short – though sometimes they can be longer – and they are very full of links. This is the critical thing: a blog is a comment on what others are saying and doing and point to other places. “A blog doesn’t need a clever name” gives a really good sense of the original spirit of the blog.