Category Archives: Uncategorized

Women dominant online

The AOP reports that young women are the dominant demographic online.

Women aged 18-34 are the most prevalent demographic group, accounting for 18 per cent of all active online Britons, and more than one-fifth of all UK computer time, according to Nielsen//NetRatings.

The 18-34 year old bracket including men and women accounts for 32 per cent of all active online Britons, said Nielsen.

Users aged 18-34 year old spend the most time online, the research company found, spending around 60 hours a month on their computer, compared with under 18 year olds which spend around 16 hours.

Nielsen also reported that, contrary to conventional wisdom, there are 1.7 times more 50+ year olds than children under 18 active on the internet, and one in four Britons online is at least 50 years old.

The overall UK internet population is split almost equally between males (51.5 per cent) and females.

Technorati Tags: ,

Scoble on Engadget’s misadventure

Ex-Microsoft blogger (how he must hate that sobriquet) Robert Scoble posts sympathetically about Engadget. The tech blog posted a story about Apple iPhone and OS X delays which purported to come from an official Apple corporate email circular. Sadly for the blog, the email turned out to be a fake, Apple’s PR department was slow off the mark, and the shares took a dive before the record way straightened. Still, the humility shown by Engadget does stand out – would that all misreporting was treated as seriously by the perpetrators.

Technorati Tags: ,

Reuters and Thomson

Paid Content has the skinny on the merger of Thomson and Reuters in the media deal of the year (so far).

Thomson will change its name to Thomson-Reuters Corporation. Reuters will be known as Thomson-Reuters PLC. The combined Thomson Financial unit and Reuters financial and media businesses will be called Reuters. The existing Thomson professional businesses – legal, tax and accounting, scientific and healthcare – will together be known as Thomson-Reuters Professional. Thomson-Reuters PLC and Thomson-Reuters Professional will have identical boards of management.

Technorati Tags: , ,