Nancy Cruickshank, CEO VideoJug: says they have made 45,000 videos – the world’s largest short-form video library. Global audience of 3.5 million uniques. “It is a hyper- collaborative space. It’s really important to realize that.”
Richard Edgar,head of video at FT Video: Rules 1. Get the best technical person you can find 2. Decide what model to use: A. Throw people in at the deep end B. News room within a news room – quick, painless but expensive C. Train up evangelists and seed the newsroom – the best route as this integrates video into the heart of the brand. Rules 3.Develop brands 4. Develop strands – good for commercialisation. Video now accounts for 10% of ft.com revenues.
Off to the AOP conference in the Park Lane Hilton. First up is Sly Bailey, CEO of Trinity Mirror. “The economics have changed” she says, and central newsrooms and production departments producing high-quality multi-media content for multiple outlets will be the way forward. “There is pain as we go about making our business fit for purpose”, she says – redundancies are being made as 100 new digital jobs are created. The newest development is hyperlical sites closer to the community than local newspapers ever could be – down to postcode level. Next they will feature maps and CEO-coded content. “In a few years time we will look back and say this was the defining moment in digital media.”