According to PaidContent.org Amazon.com’s movie service will launch in mid-August.

[The service], which has been in the works for some time now, will launch mid-August, report AdAge. The service, called Amazon Digital Video — or Amazon “DV” — has evolved over the past year from a music-themed offering to a video-centric one, mainly because of competing services. It will have movies and TV shows, and will have subscription and la carte download (download to own plus burn) options.