Brand perils in the advertising economy

This is a screenshot of the Wall Street Journal daily email that I received this morning.
Clearly someone, somewhere in the venerable WSJ thought it was  a great idea to carry some network adverting on the mail shot – after all, why not? Money for old rope.
Problem is that it is old rope that these ads are promoting – actually worse than that. The top ad for weeks had been “6 -Year-Old Mom looks 27” which claims to promote a miracle cure for wrinkles, and the next is selling online masters degrees. Just the sorts of things one would expect the WSJ to be endorsing!

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