Change of direction for FT.com?

PaidContent.org reports that FT.com may be considering dropping its subscription approach. It says The Guardian reported Pearson CEO Marjorie Scardino admitting that FT.com was finding it hard to keep up with the growing online debate as a subs site. New FT Group ceo Rona Fairhead was going to be “re-examining the model”, said Scardino. FT.com had 86,000 subscribers in June, 11% up on the same month last year.

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