Consolidation or separation?

Jeff Jarvis reports that he has changed his mind about separation of editorial teams.

I was on the side of separation at the beginning of the web and for good reasons. At Advance, where I used to work, we set up separate online operations to make sure that what was made for the web was appropriate to the web (not just a PDF of a newspaper) and to assure that the web gained its own value (and wasn’t just given away to advertisers as value-added). That worked.

However, pointing to the work that the BBC has done consolidating its newsroom to produce radio, TV and web content, he says now he’s converted. “It’s inevitable”.

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