Diet Coke & Mentos Video demonstrates the new economy

There was a lot of noise on the web last week (which was even picked up by The Today Programme on Friday) about the discovery that adding Mentos mints to a bottle of Diet Coke produces an entertaining reaction. One enterprising team even produced a “firework display” using the technique and set it to music. Now, is reporting that the team has so far made $15,000 in advertising revenue from the clip which has so far been viewed a staggering 2.5 million times. The clip, which cost $300 to make (mostly in bottles of Coke and Mentos) was posted on which shares ad revenue 50:50 with it’s content creators.

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