Digital newsagents the way forward for b2b?

There have been recent moves by WH Smith and now Asda to launch online “newsagents” – online stores offering digital editions of magazines on subscription. Is this a way for the b2b magazines which been squeezed out of retail outlets in recent years, to get back onto a general retail platform? Or is the digital magazine itself only an irrelevant way-station on the road from paper to the web? What do you think?

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