Do-not-track the next big thing?

Interesting news from AOL (via Lifehacker) that it is introducing a do-not-track list for those people who do not want to be targeted by advertising.

AOL says it will direct consumer directly to the opt-out lists of the largest advertising networks, according to the New York Times.

Such lists will not reduce the number of ads that people see online, but they will prevent advertisers from using their online meanderings to deliver specific ad pitches to them.

AOL will try to persuade consumers that by parting with some personal data they will find more relevant, appealing ads than by remaining anonymous.


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