According to Trendwatching there are powerful trends coming down the tracks concerning the environment. The latest briefing from this excellent site discusses the Eco-Iconic trend (where obviously eco-friendly brands gain status and stature) through Eco-Embedded (where companies have eco-friendliness as an intrinsic brand quality and always neutralise their eco-footprint) to Eco-Boosters (where products try to put more good into the environment than they take out). Is there an angle here for publishers, I ask myself. John Barnes mentioned early today at the PPA Conference the idea of branding an online conference as "eco-friendly" to capture a new part of the market. Maybe he was onto something?

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