First panel session

Rod Henwood, new business development director of Channel 4 says the TV business model is under threat. The main defence? Brand, exclusive content, cross-promotion, corporate focus and adaptability. The strategy: protect programming budget, new services, ubiquity, VOD and online investment.

Zach Leonard, digital media publisher of the Times says Times Online has now reached 9m unique users and the commercial deals are starting to be as big as those offline.

The main points:-

  • The story telling process has changed for ever;
  • integration in the platforms and the newsrooms;
  • advertising market is critical;
  • user generated content and community is key;

Tim Weller, ceo and founder IncisiveMedia says 14% of revenue is online. The strategy is to “surround narrow markets with the complete range of media types.”

The challenges? Sellers want ROI and buyers want intelligence in real time.
The cultural challenge is making the journalists deliver the news when in happens on many platforms.

The strategy:-

  • Aggregated portals
  • Community content
  • Peer to peer networks
  • Workflow tools

The key is developing rich data, he says.

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