Getting past inertia

The Point (from Malcolm Gladwell’s book, The Tipping Point, apparently) is a site which aims to get collection action past the critical point when it will work. Users sign up to a pledge (dontate $10, boycott a particular store, etc) but are only committed when the required numbers of people have also signed up. That way, presumably, prospective campaigns can avoid the ignominy of being the only one with the placard.

I wonder if we could run our business like this?

  • conferences only take place if the required number of people have committed to them upfront?
  • newsletters only get published if there are enough subscribers already signed up?

Interesting idea…

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