Internet video reaches mainstream

According to Podcasting News Nielsen Analytics has released a report saying internet video has now reached critical mass and is ready for mainstream advertising.

“Programmers have the opportunity to create new revenue models to benefit content owners and their affiliated stations,” said Larry Gerbrandt, general manager and senior vice president of Nielsen Analytics. “Such ad-supported models are uniquely adaptable to the broadband environment and are potentially superior to existing models because they can take full advantage of the digital environment. With broadband streams, for example, fast forwarding through commercials can be disabled making it more likely the consumers will watch the spots and possibly interact with them.”

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