Ofcom identifies the online generation

The emergence of a mainly online generation of customers is revolutionising both media and telecom markets, says Ofcom, whose annual report is quoted by the AOP.

Customers are taking advantage of falling prices encouraged by competition and are increasing their use of broadband internet, digital TV and radio and mobile phones

Ofcom’s annual communications market report states that for adults aged 16-24, the internet is their preferred medium: they spend 21 minutes more online per week than the general population.This age group also watch TV and listen to radio less than the average consumer. Seventy per cent of them have visited a social networking site such as Myspace and Bebo and more than half use them on a weekly basis, further compounding their gravitation towards and loyalty to the internet.

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