One in four youngsters read blogs

More from Charlene Li: Listen up marketers: 24% of Gen Yers read blogs. Referring to Forrester’s own demographic reserach she cautions that marketers should make future media consumption assumptions with great care. She notes at a quarter of Generation Y (18 to 26-year-olds) read blogs compared with only 7% of Young Boomers (41-50-year-olds) – the people who are probably making the decisions.

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