Online ads and effectiveness reports on a survey by Burst Media which it says shows just how little tolerance users have to ad-cluttered sites.

  • More than half say they have a low tolerance for more than two ads per page
  • 27% say they will only tolerate one ad per page
  • Just over 25% say they will only tolerate two ads per page

And the more ads, the less well they work, according to the piece.

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