US advertising

US newspapers have had their worst year for advertising for almost 60 years, reports Jeff Jarvis. Total print advertising plunged 9.4% to $42bn in 2007, the largest decline since records began. Internet advertising grew 18.8% to $3.2bn, but the rate of increase is slowing: it grew by 30% the previous two years. This looks like systemic on top of economic decline, he reckons.

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