The social dimension of companies

A couple of stories which have been blowing up on the Twittersphere over the past couple of days serve to illustrate the point that organisations’ reputations are very vulnerable to their employees’ (or affiliates’) actions online – and in particular on social media.

The first was the furore surrounding the “effing blogs” post by Adam Tinworth – read all about it here. The second was today when Kevin May wrote about another social media inspired fracas, this time involving Ryan Air.

I wonder if we aren’t reaching some kind of tipping point?

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