Twitter as backchannel

A new challenge is confronting conference speakers today: Twitter. In increasing numbers audience are using Twitter to create a back channel around a conference. This can be a challenge to the presenter, but social media consultant Laura Fitton, aka Pistachio Consulting, argues the opposite.

She lists a number of benefits including:

  • Helping the audience focus
  • The audience gets more content
  • Audience members get questions answered on the fly
  • The audience members can connect with each other

And if all else fails, she says, and the talk is really dull at least there’s something else to do!

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