A new challenge is confronting conference speakers today: Twitter. In increasing numbers audience are using Twitter to create a back channel around a conference. This can be a challenge to the presenter, but social media consultant Laura Fitton, aka Pistachio Consulting, argues the opposite.
She lists a number of benefits including:
- Helping the audience focus
- The audience gets more content
- Audience members get questions answered on the fly
- The audience members can connect with each other
And if all else fails, she says, and the talk is really dull at least there’s something else to do!